It seems like anyone with a website wants to get to the top of search engines like Google, Yahoo! and MSN, without paying for the privilege. And why not? Being at the top of natural search engine listings has many obvious benefits.
If you're looking for an easy way to do it though, forget it. The truth is there's no magic secret and no overnight solution. For free search engine optimization success it takes a bit of clever writing, a pinch of technical work and lot of patience.
Below are SEO hints which helped my website - Sona Web - climb the search listings ladder and I didn't pay a penny. Within two weeks of setting up my website I was appearing within the first couple of pages for popular search terms.
These SEO tips can be applied to any website you can apply to your website to try raise your search engine ranking.
SEO tip 1/ Ensure your copy is keyword-rich
You’ve probably heard that 'Content is King'. If you don’t have anything of interest people won't look at it. Make your content is as distinctive as possible, and litter it with popular keywords that reflect your website and which people will search for.
SEO tip 3/ Submit to search engines
Some people recommend submitting your website, and new pages on your website, to search engines once a month. However, I don't think this makes much difference, once you're listed on, say Google, that's pretty much it, you just need to start climbing!
SEO tip 4/ Don't forget meta data and page titles
Meta keywords, descriptions and unique page title, specific to each of your webpages, can help boost traffic.
SEO tip 5/ Who wants to see your website and why?
Link building is an important part of SEO, but it's difficult to get reputable sites to add links to your humble website, but you can think around this – try directories, free classifieds or commenting on other blogs, for instance.
SEO tip 6/ Talk to experts
As the tips show you don't always have to pay search engines or companies offering quick fixes to boost traffic. Long-term strategies are free and work. If you still need SEO ideas or want the professionals to do it for you then email Sona Web and we'll be happy to help.
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