Sona Web has recently completed work for a client in Birmingham, West Midlands who specialise in cheap fragrances and perfumes, like Calvin Klein and Elizabeth Arden and discount lingerie and cosmetics, such as L'Oreal and Max Factor. The brief was simple - get more people visiting the site to take up the offer of designer goods at sale prices.
The client, Secret Delicates, contacted Sona Web for help with natural SEO - which we believe is the most important kind of search engine optimisation. After research we put a plan together to maximise Secret Delicates' exposure online in order to attract new visitors.
Our plan of attack began with manual web URL submissions to the likes of Google, Yahoo! and MSN, amongst others, web directory submissions and a link from www.sonaweb.co.uk.
Next, we began thinking more about the content and services that the website offered and we came up with creative solutions to further market the website. We targeted specific free classified companies and major business directories with large web audiences. All would provide links to the site boosting it in the search rankings.
We ensured that the back-end of the website was in order and ran a check over the robots.txt file and sitemap.xml. XML Sitemaps provide a great service for generating sitemaps for the all-important Google Webmaster Tools.
Mapping is becoming more and more important and we incorporated this into our project. Mapping is a great way of bringing in local custom to your website. In addition to mapping, we used social networking techniques, including the use of blogs and blogging to further the brand identity.
Our project has been successful with Secret Delicates showing an upturn in unique users. We're continuing to work closely with Secret Delicates and are in consultation on PPC and other SEO work to hep them grow even further.
Think Sona Web can help your business grow with SEO? Contact us for more information. In the meantime check out Secret Delicates for that next birthday present ;)
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