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The BBC has announced it is to lengthen the headlines in its website news stories so content is found more easily on search engines. There's already plenty of debate on the BBC website about the pros and cons of allowing journalists to create longer headlines. I won't get into whether it makes editorial sense or not, but I think the development poses a few questions: The BBC is probably one of the most indexed websites on the internet with content already all over the web, so why do they need to increase 'the practice of search engine optimization' (in their words)? How does the BBC's competitors, including local newspapers and ITV, feel about the BBC using its massive resources to perfect SEO and reach audiences which they struggle to on a consistent basis? What do you think?
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